At the same time, we are keen on supporting the creative community and on bringing exceptional artwork to the public.
"Porsche is driven by dreams and with the initiative, The Art of Dreams, we want to remind people about the importance of dreaming and inspire them. Porsche, as an official sponsor for Brera Design Week 2022, aims to inspire and enliven communities with The Art of Dreams initiative Image: Benne Ochs Courtesy of Porsche Barber's piece at Brera Design Week, for the Salone del Mobile.Milano 2022 becomes the second commissioned work for The Art of Dreams, dealing with the motif of dreams through interactive art installations carried out across major cities around the world. Resounding with an objective to inspire people and contribute to enlivening communities, The Art of Dreams forms part of Porsche’s global art and cultural engagement initiative, sponsoring projects such as these as part of its sustainable strategy, underscored by a philanthropic aim of making these creatively laced endeavours accessible to as many people as possible. On display at Palazzo Clerici in the heart of Brera, among Milan's most charming historical palaces, the work is conceived by acclaimed floral artist Ruby Barber, founder of Studio Mary Lennox, who creates a visually enriched, sculptural and floral artwork amalgamating "the fragility of flowers with the promise of 21 st-century technology,” shares the sports car giant.
World renown German automobile manufacturer Porsche prepares to explore the interplay of nature, art, design, and technology with their debut appearance at Milan Design Week 2022 with The Art of Dreams, a dream-like immersive installation. Since we have all been somewhat starved of live performances and physical exhibitions over the last two, pandemic infested years, the 60 th edition of the Salone del Mobile.Milano, set to open doors this week, might be the answer to our prayers.
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